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Predictive segmentation with AI: the leap from reactive to proactive marketing
Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.
Alexandra Torres
2 min read


Business processes: satisfaction and frustration
Sales cycles—depending on the industry—can be short or long. When they move quickly, the satisfaction is powerful and fuels the soul to keep going. But when they’re long and slow, there comes a point of deep frustration.
We try to stay positive, balancing between consistent follow-up and not being too pushy. But eventually, the rubber band snaps.
Kelly Ballesteros
3 min read


AI Prompt Engineering: The Key to Boosting Your Creativity
Master this key skill to turn ideas into powerful visuals and content—combining your talent with the power of AI.
Angela Ramírez
3 min read


Smart Dashboards: How to Use Them and Keep Them Up-to-Date to Make Better Decisions
Explore the value of smart dashboards for businesses, highlighting best practices for their design and updating. It also covers how artificial intelligence, especially in tools like Looker Studio, enhances these dashboards to provide predictive analytics and facilitate strategic decision-making. Additionally, it discusses the challenges and the importance of having quality data and skilled teams to fully leverage this technology.
Alexandra Torres
2 min read


From Website Projects to AI-Ready Businesses: Partnership Stories
From helping clients explain complex products to building custom AI tools, we’ve seen what it takes to create real impact. Here's how we do it—and how we can help you.
Ilaria Merizalde
3 min read


We are still human in this age of AI
AI brings us closer, helps us access more information, become more efficient, and focus more on thinking rather than performing repetitive tasks. That’s where the key lies in raising awareness and embracing this era as something that will enhance our humanity.
Kelly Ballesteros
4 min read

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