Alexandra Torres

Artificial intelligence is redefining web design, and Wix is leading this transformation. In this article, we explore how AI drives the creation of smarter, more efficient websites—and how at Navigamo, we use Wix to deliver personalized and optimized digital experiences.

Dashboards are no longer limited to displaying historical data: with the integration of artificial intelligence in Looker Studio, they evolve into strategic intelligence tools. This article explains how AI enables anomaly detection, trend forecasting, dashboard personalization, and the transformation of information into actionable decisions that enhance business agility and competitiveness.

Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.