top of page


Why Your Brand's AI Needs Personality (Our Learnings of an AI Personality Test)
Learn how to build AI personalities that engage customers and represent your brand. Our 4-phase process for creating memorable AI agents that drive real business results and stand out from generic chatbots.
Blas Giffuni
3 min read


Wix and artificial intelligence: how AI is transforming website creation
Artificial intelligence is redefining web design, and Wix is leading this transformation. In this article, we explore how AI drives the creation of smarter, more efficient websites—and how at Navigamo, we use Wix to deliver personalized and optimized digital experiences.
Alexandra Torres
2 min read


Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
Blas Giffuni
4 min read


The Hidden Translation Gap: How AI is Quietly Breaking International SEO
AI systems are translating English content for non-English queries, creating poor UX when sources don't match user markets. Here's how B2B companies can capitalize on this gap.
Blas Giffuni
3 min read


Time to Review Your SEO and Digital Marketing Decisions: Google's Data Just Got More Honest
Google just made a change that revealed something uncomfortable: the metrics many businesses relied on for digital marketing budget decisions were significantly inflated by automated bot traffic, not real customers. This revelation raises serious questions about data-driven decisions made in recent months and whether marketing teams were presenting artificially inflated visibility numbers as business success.
Blas Giffuni
4 min read


The AI Visibility Gap: Why Smart Businesses Are Doubling Down on SEO
Business leaders are asking the wrong question about AI. Instead of "How will AI replace our marketing efforts?" they should ask "How do we ensure our business remains visible when AI systems decide what information to surface?" The answer lies in the same SEO fundamentals that have driven digital success for decades. AI is repeating SEO's early history with ranking volatilities, URL hallucinations, and hidden competitors – making SEO expertise more essential than ever.
Blas Giffuni
3 min read

bottom of page
