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I Asked Gemini About Luis Díaz and Colombian Football. It Gaslighted Itself. Here's What That Means for SEO and GEO.
A simple question about Colombian football players broke Google's AI Mode. Gemini hallucinated, contradicted itself, and named its own failure: Hallucination by Gaslight. Here's what that means for SEO and GEO.
Blas Giffuni
6 min read


What Changes from SEO to AIO?
Google still dominates search and grew in early 2026. Learn what actually needs to change from SEO to AIO and why EEAT matters more than ever for AI visibility.
Blas Giffuni
4 min read


When values become active promises
As an entrepreneur, I've seen hundreds of corporate values framed in offices. But this was different: a company that invested in being a refuge when someone needs it, not just a place that serves beer.
The question: What are your company's values? Do you put them on signs... or do you live them in the details?
Because when a company believes in its own message, people feel it. The most successful companies aren't the ones that sell the most, but the ones that build a world we
Andrea Velázquez
6 min read


Why Your Sales Process Fails Internationally (And How to Fix It)
Your sales process works in Chicago but fails in São Paulo. The problem isn't your product—it's assuming your culture works everywhere. Learn why sales leaders must adapt to buyer cultures instead of exporting their own, and get actionable steps to build region-specific communication guidelines.
Adam Rubenstein
3 min read


Report: The "Visibility Trap" - Beware of AI Ranks for Selecting AI Tools (and maybe software and B2B services in general)
Executive Summary: This report examines a critical flaw in using Large Language Models (LLMs) as the primary engine for software procurement. Using Traq.ai as a primary case study, the sources demonstrate that AI rankings prioritize market visibility, distribution, and SEO over functional superiority and/or the usefulness of the features each product offers . Relying on an initial AI query often results in a list of "popular" tools rather than the "best" tools for a specif
Sandra Bavasso Roffo
6 min read


How to Start AI Adoption When Your Team Is Already Stretched Thin
We ran a one-week experiment letting AI handle LinkedIn content strategy. The results revealed a repeatable framework for AI adoption that works when your team is already stretched thin. Learn the 6-step process we used to save multiple hours per week per person without adding chaos to existing workflows.
Blas Giffuni
4 min read

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