Learn how to build AI personalities that engage customers and represent your brand. Our 4-phase process for creating memorable AI agents that drive real business results and stand out from generic chatbots.

Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.

When it’s time for big promotions, marketing directors and their teams face a monumental task. It’s a common challenge in the industry, but few have explored in depth the opportunities AI offers to solve it. Managing large-scale campaigns means coordinating internal teams across product, legal, finance, and logistics, along with countless external agencies and collaborators. The result is a manual, error-prone, and stressful process.

Google just made a change that revealed something uncomfortable: the metrics many businesses relied on for digital marketing budget decisions were significantly inflated by automated bot traffic, not real customers. This revelation raises serious questions about data-driven decisions made in recent months and whether marketing teams were presenting artificially inflated visibility numbers as business success.

Business leaders are asking the wrong question about AI. Instead of "How will AI replace our marketing efforts?" they should ask "How do we ensure our business remains visible when AI systems decide what information to surface?" The answer lies in the same SEO fundamentals that have driven digital success for decades. AI is repeating SEO's early history with ranking volatilities, URL hallucinations, and hidden competitors – making SEO expertise more essential than ever.

The AI revolution has changed SEO; keywords alone aren’t enough. AI systems like ChatGPT shape brand visibility, yet many companies ignore how AI sees them, creating blind spots competitors exploit. Success requires aligning your digital presence with AI’s understanding, focusing on topic authority and actionable insights. Navigamo and Waikay are now partners in Colombia, helping brands improve AI visibility and stay ahead. Adapt now or risk losing market share.