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Why Your Sales Process Fails Internationally (And How to Fix It)
Your sales process works in Chicago but fails in São Paulo. The problem isn't your product—it's assuming your culture works everywhere. Learn why sales leaders must adapt to buyer cultures instead of exporting their own, and get actionable steps to build region-specific communication guidelines.
Adam Rubenstein
3 min read


Report: The "Visibility Trap" - Beware of AI Ranks for Selecting AI Tools (and maybe software and B2B services in general)
Executive Summary: This report examines a critical flaw in using Large Language Models (LLMs) as the primary engine for software procurement. Using Traq.ai as a primary case study, the sources demonstrate that AI rankings prioritize market visibility, distribution, and SEO over functional superiority and/or the usefulness of the features each product offers . Relying on an initial AI query often results in a list of "popular" tools rather than the "best" tools for a specif
Sandra Bavasso Roffo
6 min read


How to Start AI Adoption When Your Team Is Already Stretched Thin
We ran a one-week experiment letting AI handle LinkedIn content strategy. The results revealed a repeatable framework for AI adoption that works when your team is already stretched thin. Learn the 6-step process we used to save multiple hours per week per person without adding chaos to existing workflows.
Blas Giffuni
4 min read


Can One Person with AI Replace an Entire Marketing Agency?
Discover why AI can't replace marketing teams without human expertise. Learn how top performers use AI to amplify their impact, featuring real examples of AI-powered creativity that required 20 years of experience to execute in just 10 days.
Blas Giffuni
5 min read


Why Your Brand's AI Needs Personality (Our Learnings of an AI Personality Test)
Learn how to build AI personalities that engage customers and represent your brand. Our 4-phase process for creating memorable AI agents that drive real business results and stand out from generic chatbots.
Blas Giffuni
3 min read


Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
Blas Giffuni
4 min read

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