Wix and artificial intelligence: how AI is transforming website creation
- Alexandra Torres
- Oct 28
- 2 min read
Artificial intelligence has gone from being a futuristic promise to becoming an essential tool in web design and development. Today, platforms like Wix demonstrate that AI can not only accelerate processes but also enhance creativity, personalization, and the efficiency of digital projects.
The new role of AI in web design
For years, creating a website involved technical knowledge, long hours of design, and trial and error. With the arrival of artificial intelligence, that paradigm changed. AI can analyze user behavior patterns, generate optimized text, suggest visual structures, and even adjust the experience according to each visitor's profile.
In the current context, AI has become a creative and technical assistant that complements human decisions, making web projects faster to develop and more relevant to users.
Wix: from website builder to smart ecosystem
Wix has been a pioneer in integrating artificial intelligence in a practical way. Its Wix ADI (Artificial Design Intelligence) tool allows you to generate a complete website from just a few questions, combining design, content, and structure in minutes.
But the scope goes far beyond the initial design. Today, Wix incorporates AI into almost every stage of the digital process:
AI-powered text generator that creates copy tailored to the tone and purpose of the site.
Automated SEO , which optimizes titles, descriptions, and structure to improve visibility in search engines.
Predictive analytics tools , which help to understand visitor behavior and make data-driven decisions.
Intelligent design that adapts the site to different devices and improves the browsing experience.
This combination makes Wix a comprehensive platform, where artificial intelligence works in the background to simplify tasks and improve results.
Real benefits: efficiency, customization, and speed
One of the biggest contributions of AI to Wix is the reduction in development time. What previously took days or weeks can now be completed in a matter of hours without sacrificing quality.
Furthermore, AI facilitates personalization at scale: each visitor can experience a version of the site tailored to their language, location, or interests, without the need for complex development.
Finally, the use of AI in SEO, content, and design allows for the creation of more competitive sites, optimized to attract organic traffic and offer a seamless experience on any device.
Our experience: why we at Navigamo chose Wix
At Navigamo, we have found in Wix a platform that combines the best of both worlds: the creative freedom of personalized design and the efficiency of artificial intelligence.
We use Wix as a foundation to develop modern, scalable, and strategically optimized websites. AI-powered tools allow us to automate repetitive tasks, focus on user experience, and deliver measurable results in less time.
