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Our Blog
From hot new topics to classic, evergreen content, here you can learn how to enhance your sales, marketing, and strategic initiatives through digital best practices.
Strategic Consulting
Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
4 min read
AI is saving marketing managers and their "big promos"
When it’s time for big promotions, marketing directors and their teams face a monumental task. It’s a common challenge in the industry, but few have explored in depth the opportunities AI offers to solve it. Managing large-scale campaigns means coordinating internal teams across product, legal, finance, and logistics, along with countless external agencies and collaborators. The result is a manual, error-prone, and stressful process.
3 min read
Time to Review Your SEO and Digital Marketing Decisions: Google's Data Just Got More Honest
Google just made a change that revealed something uncomfortable: the metrics many businesses relied on for digital marketing budget decisions were significantly inflated by automated bot traffic, not real customers. This revelation raises serious questions about data-driven decisions made in recent months and whether marketing teams were presenting artificially inflated visibility numbers as business success.
4 min read
The AI Visibility Gap: Why Smart Businesses Are Doubling Down on SEO
Business leaders are asking the wrong question about AI. Instead of "How will AI replace our marketing efforts?" they should ask "How do we ensure our business remains visible when AI systems decide what information to surface?" The answer lies in the same SEO fundamentals that have driven digital success for decades. AI is repeating SEO's early history with ranking volatilities, URL hallucinations, and hidden competitors – making SEO expertise more essential than ever.
3 min read
Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
4 min read
Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
4 min read
Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
4 min read
Predictive segmentation with AI: the leap from reactive to proactive marketing
Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.
2 min read
Training and Development
Predictive segmentation with AI: the leap from reactive to proactive marketing
Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.
2 min read
AI-powered database management: how technology enhances human work
AI-powered database management is transforming the way companies handle their information. Beyond the technology, we highlight the fundamental role of the human factor to make the most of these tools, improving efficiency, data quality, and strategic decision-making. We also address the challenges and ethical considerations that come with this digital transformation.
2 min read
Walk. Talk. Think. Create.
My best ideas don’t come at my desk—they start on a walk, with me freely talking into my phone. Here’s how I turn that raw thinking into a structured strategy using AI
3 min read
How to write B2B content that your audience wants to read
Overwhelmed by content marketing? This guide covers how to plan, write, and organize web content that builds trust and drives engagement over time.
7 min read
Digital Strategy
Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
4 min read
The Hidden Translation Gap: How AI is Quietly Breaking International SEO
AI systems are translating English content for non-English queries, creating poor UX when sources don't match user markets. Here's how B2B companies can capitalize on this gap.
3 min read
Time to Review Your SEO and Digital Marketing Decisions: Google's Data Just Got More Honest
Google just made a change that revealed something uncomfortable: the metrics many businesses relied on for digital marketing budget decisions were significantly inflated by automated bot traffic, not real customers. This revelation raises serious questions about data-driven decisions made in recent months and whether marketing teams were presenting artificially inflated visibility numbers as business success.
4 min read
The AI Visibility Gap: Why Smart Businesses Are Doubling Down on SEO
Business leaders are asking the wrong question about AI. Instead of "How will AI replace our marketing efforts?" they should ask "How do we ensure our business remains visible when AI systems decide what information to surface?" The answer lies in the same SEO fundamentals that have driven digital success for decades. AI is repeating SEO's early history with ranking volatilities, URL hallucinations, and hidden competitors – making SEO expertise more essential than ever.
3 min read
Innovation Lab
Originality and intellectual property in the era of AI design
Discover how to navigate the ethical dilemmas of originality and copyright in AI-driven design. Best practices for responsible and transparent use.
4 min read
AI Prompt Engineering: The Key to Boosting Your Creativity
Master this key skill to turn ideas into powerful visuals and content—combining your talent with the power of AI.
3 min read
Smart Fashion: An AI Revolution.
The fashion industry is undergoing an unprecedented transformation thanks to Artificial Intelligence. This technology is not only changing how garments and accessories are designed, but also revolutionizing the creative and operational processes behind campaigns, launches, and brand experiences.
3 min read
IngeDATI: Artificial intelligence that boosts agriculture, Colombian case.
At Navigamo, we partnered with Nitrofert to create IngeDATI, the first specialized artificial intelligence that boosts agriculture in Colombia. This isn't just tech; it's about empowering farmers and democratizing vital knowledge.
6 min read
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