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Our Blog
From hot new topics to classic, evergreen content, here you can learn how to enhance your sales, marketing, and strategic initiatives through digital best practices.
Strategic Consulting
The difference between webinars and virtual events: how to leverage webinars to generate sales leads
En este artículo exploramos las diferencias clave entre webinars y eventos virtuales, dos formatos digitales que, aunque relacionados, tienen objetivos, alcances y niveles de interactividad distintos. Descubre por qué los webinars son una herramienta efectiva y accesible para generar leads comerciales, y cómo aprovecharlos estratégicamente para potenciar tu funnel de ventas.
5 min read
From Website Projects to AI-Ready Businesses: Partnership Stories
From helping clients explain complex products to building custom AI tools, we’ve seen what it takes to create real impact. Here's how we do it—and how we can help you.
3 min read
The "pixel perfect" design paradox: finding the balance between perfection and progress
At Navigamo, we've learned that true perfection doesn't lie in every individual pixel, but in creating products that solve real problems, connect with audiences, and constantly evolve.
7 min read
The AI Hype Paradox: Lessons from SEO's Evolution
Today's AI craze mirrors early SEO: full of hype, shortcuts, and misguided efforts. Are we repeating history's mistakes, or can we harness AI's true potential? Explore the parallels between AI and SEO's evolution, and learn how to focus on meaningful innovation rather than chasing the next shiny object.
2 min read
The difference between webinars and virtual events: how to leverage webinars to generate sales leads
En este artículo exploramos las diferencias clave entre webinars y eventos virtuales, dos formatos digitales que, aunque relacionados, tienen objetivos, alcances y niveles de interactividad distintos. Descubre por qué los webinars son una herramienta efectiva y accesible para generar leads comerciales, y cómo aprovecharlos estratégicamente para potenciar tu funnel de ventas.
5 min read
The difference between webinars and virtual events: how to leverage webinars to generate sales leads
En este artículo exploramos las diferencias clave entre webinars y eventos virtuales, dos formatos digitales que, aunque relacionados, tienen objetivos, alcances y niveles de interactividad distintos. Descubre por qué los webinars son una herramienta efectiva y accesible para generar leads comerciales, y cómo aprovecharlos estratégicamente para potenciar tu funnel de ventas.
5 min read
The difference between webinars and virtual events: how to leverage webinars to generate sales leads
En este artículo exploramos las diferencias clave entre webinars y eventos virtuales, dos formatos digitales que, aunque relacionados, tienen objetivos, alcances y niveles de interactividad distintos. Descubre por qué los webinars son una herramienta efectiva y accesible para generar leads comerciales, y cómo aprovecharlos estratégicamente para potenciar tu funnel de ventas.
5 min read
AI-powered database management: how technology enhances human work
AI-powered database management is transforming the way companies handle their information. Beyond the technology, we highlight the fundamental role of the human factor to make the most of these tools, improving efficiency, data quality, and strategic decision-making. We also address the challenges and ethical considerations that come with this digital transformation.
2 min read
Training and Development
AI-powered database management: how technology enhances human work
AI-powered database management is transforming the way companies handle their information. Beyond the technology, we highlight the fundamental role of the human factor to make the most of these tools, improving efficiency, data quality, and strategic decision-making. We also address the challenges and ethical considerations that come with this digital transformation.
2 min read
Walk. Talk. Think. Create.
My best ideas don’t come at my desk—they start on a walk, with me freely talking into my phone. Here’s how I turn that raw thinking into a structured strategy using AI
3 min read
How to write B2B content that your audience wants to read
Overwhelmed by content marketing? This guide covers how to plan, write, and organize web content that builds trust and drives engagement over time.
7 min read
Beyond the tools: The real secret to success in remote teams
Success in remote teams doesn't depend on technology but on self-managed, committed individuals with effective communication.
3 min read
Digital Strategy
The difference between webinars and virtual events: how to leverage webinars to generate sales leads
En este artículo exploramos las diferencias clave entre webinars y eventos virtuales, dos formatos digitales que, aunque relacionados, tienen objetivos, alcances y niveles de interactividad distintos. Descubre por qué los webinars son una herramienta efectiva y accesible para generar leads comerciales, y cómo aprovecharlos estratégicamente para potenciar tu funnel de ventas.
5 min read
Smart Dashboards: How to Use Them and Keep Them Up-to-Date to Make Better Decisions
Explore the value of smart dashboards for businesses, highlighting best practices for their design and updating. It also covers how artificial intelligence, especially in tools like Looker Studio, enhances these dashboards to provide predictive analytics and facilitate strategic decision-making. Additionally, it discusses the challenges and the importance of having quality data and skilled teams to fully leverage this technology.
2 min read
From Website Projects to AI-Ready Businesses: Partnership Stories
From helping clients explain complex products to building custom AI tools, we’ve seen what it takes to create real impact. Here's how we do it—and how we can help you.
3 min read
The "pixel perfect" design paradox: finding the balance between perfection and progress
At Navigamo, we've learned that true perfection doesn't lie in every individual pixel, but in creating products that solve real problems, connect with audiences, and constantly evolve.
7 min read
Innovation Lab
Smart Fashion: An AI Revolution.
The fashion industry is undergoing an unprecedented transformation thanks to Artificial Intelligence. This technology is not only changing how garments and accessories are designed, but also revolutionizing the creative and operational processes behind campaigns, launches, and brand experiences.
3 min read
IngeDATI: Artificial intelligence that boosts agriculture, Colombian case.
At Navigamo, we partnered with Nitrofert to create IngeDATI, the first specialized artificial intelligence that boosts agriculture in Colombia. This isn't just tech; it's about empowering farmers and democratizing vital knowledge.
6 min read
The AI Hype Paradox: Lessons from SEO's Evolution
Today's AI craze mirrors early SEO: full of hype, shortcuts, and misguided efforts. Are we repeating history's mistakes, or can we harness AI's true potential? Explore the parallels between AI and SEO's evolution, and learn how to focus on meaningful innovation rather than chasing the next shiny object.
2 min read
The Importance of Automation in Modern Operations
How automation is transforming modern operations, enhancing business efficiency and accuracy.
4 min read
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