top of page
Our Blog
From hot new topics to classic, evergreen content, here you can learn how to enhance your sales, marketing, and strategic initiatives through digital best practices.
Strategic Consulting
Why Your Brand's AI Needs Personality (Our Learnings of an AI Personality Test)
Learn how to build AI personalities that engage customers and represent your brand. Our 4-phase process for creating memorable AI agents that drive real business results and stand out from generic chatbots.
3 min read
Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
4 min read
AI is saving marketing managers and their "big promos"
When it’s time for big promotions, marketing directors and their teams face a monumental task. It’s a common challenge in the industry, but few have explored in depth the opportunities AI offers to solve it. Managing large-scale campaigns means coordinating internal teams across product, legal, finance, and logistics, along with countless external agencies and collaborators. The result is a manual, error-prone, and stressful process.
3 min read
Time to Review Your SEO and Digital Marketing Decisions: Google's Data Just Got More Honest
Google just made a change that revealed something uncomfortable: the metrics many businesses relied on for digital marketing budget decisions were significantly inflated by automated bot traffic, not real customers. This revelation raises serious questions about data-driven decisions made in recent months and whether marketing teams were presenting artificially inflated visibility numbers as business success.
4 min read
Why Your Brand's AI Needs Personality (Our Learnings of an AI Personality Test)
Learn how to build AI personalities that engage customers and represent your brand. Our 4-phase process for creating memorable AI agents that drive real business results and stand out from generic chatbots.
3 min read
Why Your Brand's AI Needs Personality (Our Learnings of an AI Personality Test)
Learn how to build AI personalities that engage customers and represent your brand. Our 4-phase process for creating memorable AI agents that drive real business results and stand out from generic chatbots.
3 min read
Why Your Brand's AI Needs Personality (Our Learnings of an AI Personality Test)
Learn how to build AI personalities that engage customers and represent your brand. Our 4-phase process for creating memorable AI agents that drive real business results and stand out from generic chatbots.
3 min read
Predictive segmentation with AI: the leap from reactive to proactive marketing
Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.
2 min read
Training and Development
Predictive segmentation with AI: the leap from reactive to proactive marketing
Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.
2 min read
AI-powered database management: how technology enhances human work
AI-powered database management is transforming the way companies handle their information. Beyond the technology, we highlight the fundamental role of the human factor to make the most of these tools, improving efficiency, data quality, and strategic decision-making. We also address the challenges and ethical considerations that come with this digital transformation.
2 min read
Walk. Talk. Think. Create.
My best ideas don’t come at my desk—they start on a walk, with me freely talking into my phone. Here’s how I turn that raw thinking into a structured strategy using AI
3 min read
How to write B2B content that your audience wants to read
Overwhelmed by content marketing? This guide covers how to plan, write, and organize web content that builds trust and drives engagement over time.
7 min read
Digital Strategy
Why Your Brand's AI Needs Personality (Our Learnings of an AI Personality Test)
Learn how to build AI personalities that engage customers and represent your brand. Our 4-phase process for creating memorable AI agents that drive real business results and stand out from generic chatbots.
3 min read
Wix and artificial intelligence: how AI is transforming website creation
Artificial intelligence is redefining web design, and Wix is leading this transformation. In this article, we explore how AI drives the creation of smarter, more efficient websites—and how at Navigamo, we use Wix to deliver personalized and optimized digital experiences.
2 min read
Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
4 min read
The Hidden Translation Gap: How AI is Quietly Breaking International SEO
AI systems are translating English content for non-English queries, creating poor UX when sources don't match user markets. Here's how B2B companies can capitalize on this gap.
3 min read
Innovation Lab
Nano Banana: The AI-powered image generation revolution for visual productions
Discover how Nano Banana is revolutionizing image editing with AI for visual productions. Instant, natural language-based editing for your business.
3 min read
Originality and intellectual property in the era of AI design
Discover how to navigate the ethical dilemmas of originality and copyright in AI-driven design. Best practices for responsible and transparent use.
4 min read
AI Prompt Engineering: The Key to Boosting Your Creativity
Master this key skill to turn ideas into powerful visuals and content—combining your talent with the power of AI.
3 min read
Smart Fashion: An AI Revolution.
The fashion industry is undergoing an unprecedented transformation thanks to Artificial Intelligence. This technology is not only changing how garments and accessories are designed, but also revolutionizing the creative and operational processes behind campaigns, launches, and brand experiences.
3 min read
bottom of page