top of page
Our Blog
From hot new topics to classic, evergreen content, here you can learn how to enhance your sales, marketing, and strategic initiatives through digital best practices.
Strategic Consulting
Beyond Search Engines: Why AI Brand Visibility is the New Digital Marketing Frontier
The AI revolution has changed SEO; keywords alone aren’t enough. AI systems like ChatGPT shape brand visibility, yet many companies ignore how AI sees them, creating blind spots competitors exploit. Success requires aligning your digital presence with AI’s understanding, focusing on topic authority and actionable insights. Navigamo and Waikay are now partners in Colombia, helping brands improve AI visibility and stay ahead. Adapt now or risk losing market share.
3 min read
The difference between webinars and virtual events: how to leverage webinars to generate sales leads
In this article, we explore the key differences between webinars and virtual events—two digital formats that, while related, have distinct goals, scopes, and levels of interactivity. Discover why webinars are an effective and accessible tool for generating commercial leads, and how to strategically leverage them to boost your sales funnel.
5 min read
From Website Projects to AI-Ready Businesses: Partnership Stories
From helping clients explain complex products to building custom AI tools, we’ve seen what it takes to create real impact. Here's how we do it—and how we can help you.
3 min read
The "pixel perfect" design paradox: finding the balance between perfection and progress
At Navigamo, we've learned that true perfection doesn't lie in every individual pixel, but in creating products that solve real problems, connect with audiences, and constantly evolve.
7 min read
Beyond Search Engines: Why AI Brand Visibility is the New Digital Marketing Frontier
The AI revolution has changed SEO; keywords alone aren’t enough. AI systems like ChatGPT shape brand visibility, yet many companies ignore how AI sees them, creating blind spots competitors exploit. Success requires aligning your digital presence with AI’s understanding, focusing on topic authority and actionable insights. Navigamo and Waikay are now partners in Colombia, helping brands improve AI visibility and stay ahead. Adapt now or risk losing market share.
3 min read
Business processes: satisfaction and frustration
Sales cycles—depending on the industry—can be short or long. When they move quickly, the satisfaction is powerful and fuels the soul to keep going. But when they’re long and slow, there comes a point of deep frustration.
We try to stay positive, balancing between consistent follow-up and not being too pushy. But eventually, the rubber band snaps.
3 min read
Beyond Search Engines: Why AI Brand Visibility is the New Digital Marketing Frontier
The AI revolution has changed SEO; keywords alone aren’t enough. AI systems like ChatGPT shape brand visibility, yet many companies ignore how AI sees them, creating blind spots competitors exploit. Success requires aligning your digital presence with AI’s understanding, focusing on topic authority and actionable insights. Navigamo and Waikay are now partners in Colombia, helping brands improve AI visibility and stay ahead. Adapt now or risk losing market share.
3 min read
Predictive segmentation with AI: the leap from reactive to proactive marketing
Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.
2 min read
Training and Development
Predictive segmentation with AI: the leap from reactive to proactive marketing
Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.
2 min read
AI-powered database management: how technology enhances human work
AI-powered database management is transforming the way companies handle their information. Beyond the technology, we highlight the fundamental role of the human factor to make the most of these tools, improving efficiency, data quality, and strategic decision-making. We also address the challenges and ethical considerations that come with this digital transformation.
2 min read
Walk. Talk. Think. Create.
My best ideas don’t come at my desk—they start on a walk, with me freely talking into my phone. Here’s how I turn that raw thinking into a structured strategy using AI
3 min read
How to write B2B content that your audience wants to read
Overwhelmed by content marketing? This guide covers how to plan, write, and organize web content that builds trust and drives engagement over time.
7 min read
Digital Strategy
Business processes: satisfaction and frustration
Sales cycles—depending on the industry—can be short or long. When they move quickly, the satisfaction is powerful and fuels the soul to keep going. But when they’re long and slow, there comes a point of deep frustration.
We try to stay positive, balancing between consistent follow-up and not being too pushy. But eventually, the rubber band snaps.
3 min read
Beyond Search Engines: Why AI Brand Visibility is the New Digital Marketing Frontier
The AI revolution has changed SEO; keywords alone aren’t enough. AI systems like ChatGPT shape brand visibility, yet many companies ignore how AI sees them, creating blind spots competitors exploit. Success requires aligning your digital presence with AI’s understanding, focusing on topic authority and actionable insights. Navigamo and Waikay are now partners in Colombia, helping brands improve AI visibility and stay ahead. Adapt now or risk losing market share.
3 min read
The difference between webinars and virtual events: how to leverage webinars to generate sales leads
In this article, we explore the key differences between webinars and virtual events—two digital formats that, while related, have distinct goals, scopes, and levels of interactivity. Discover why webinars are an effective and accessible tool for generating commercial leads, and how to strategically leverage them to boost your sales funnel.
5 min read
Smart Dashboards: How to Use Them and Keep Them Up-to-Date to Make Better Decisions
Explore the value of smart dashboards for businesses, highlighting best practices for their design and updating. It also covers how artificial intelligence, especially in tools like Looker Studio, enhances these dashboards to provide predictive analytics and facilitate strategic decision-making. Additionally, it discusses the challenges and the importance of having quality data and skilled teams to fully leverage this technology.
2 min read
Innovation Lab
AI Prompt Engineering: The Key to Boosting Your Creativity
Master this key skill to turn ideas into powerful visuals and content—combining your talent with the power of AI.
3 min read
Smart Fashion: An AI Revolution.
The fashion industry is undergoing an unprecedented transformation thanks to Artificial Intelligence. This technology is not only changing how garments and accessories are designed, but also revolutionizing the creative and operational processes behind campaigns, launches, and brand experiences.
3 min read
IngeDATI: Artificial intelligence that boosts agriculture, Colombian case.
At Navigamo, we partnered with Nitrofert to create IngeDATI, the first specialized artificial intelligence that boosts agriculture in Colombia. This isn't just tech; it's about empowering farmers and democratizing vital knowledge.
6 min read
The AI Hype Paradox: Lessons from SEO's Evolution
Today's AI craze mirrors early SEO: full of hype, shortcuts, and misguided efforts. Are we repeating history's mistakes, or can we harness AI's true potential? Explore the parallels between AI and SEO's evolution, and learn how to focus on meaningful innovation rather than chasing the next shiny object.
2 min read
bottom of page