top of page


I Asked Gemini About Luis Díaz and Colombian Football. It Gaslighted Itself. Here's What That Means for SEO and GEO.
A simple question about Colombian football players broke Google's AI Mode. Gemini hallucinated, contradicted itself, and named its own failure: Hallucination by Gaslight. Here's what that means for SEO and GEO.
Blas Giffuni
6 min read


How to Become Visible in AI Search: What Google's Public Liaison for Search Told Us and What He Left Out
Can't we just get ChatGPT to mass-produce content?
Google's Public Liaison for Search just confirmed what we've told clients for years: bulk AI content is commodity content. And commodity content is dying in AI search.
Blas Giffuni
9 min read


Google's New 2MB Crawl Limit: Why Less Is Actually More for Your Website
Google's new 2MB crawl limit replaces the 15MB standard. Learn what it means for your website, why it matters, and how to optimize your content strategy for better rankings.
Blas Giffuni
3 min read


Report: The "Visibility Trap" - Beware of AI Ranks for Selecting AI Tools (and maybe software and B2B services in general)
Executive Summary: This report examines a critical flaw in using Large Language Models (LLMs) as the primary engine for software procurement. Using Traq.ai as a primary case study, the sources demonstrate that AI rankings prioritize market visibility, distribution, and SEO over functional superiority and/or the usefulness of the features each product offers . Relying on an initial AI query often results in a list of "popular" tools rather than the "best" tools for a specif
Sandra Bavasso Roffo
6 min read


Samsung brings the future with “Your Companion to AI Living”
Samsung presents “Your Companion to AI Living,” a vision in which artificial intelligence does not replace people, but instead enhances human talent through hybrid teams capable of achieving extraordinary results.
Alexandra Torres
1 min read


How to Start AI Adoption When Your Team Is Already Stretched Thin
We ran a one-week experiment letting AI handle LinkedIn content strategy. The results revealed a repeatable framework for AI adoption that works when your team is already stretched thin. Learn the 6-step process we used to save multiple hours per week per person without adding chaos to existing workflows.
Blas Giffuni
4 min read

bottom of page
