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Author's Picks
I Asked Gemini About Luis Díaz and Colombian Football. It Gaslighted Itself. Here's What That Means for SEO and GEO.
A simple question about Colombian football players broke Google's AI Mode. Gemini hallucinated, contradicted itself, and named its own failure: Hallucination by Gaslight. Here's what that means for SEO and GEO.
6 min read
How to Become Visible in AI Search: What Google's Public Liaison for Search Told Us and What He Left Out
Can't we just get ChatGPT to mass-produce content?
Google's Public Liaison for Search just confirmed what we've told clients for years: bulk AI content is commodity content. And commodity content is dying in AI search.
9 min read
What Changes from SEO to AIO?
Google still dominates search and grew in early 2026. Learn what actually needs to change from SEO to AIO and why EEAT matters more than ever for AI visibility.
4 min read
When values become active promises
As an entrepreneur, I've seen hundreds of corporate values framed in offices. But this was different: a company that invested in being a refuge when someone needs it, not just a place that serves beer.
The question: What are your company's values? Do you put them on signs... or do you live them in the details?
Because when a company believes in its own message, people feel it. The most successful companies aren't the ones that sell the most, but the ones that build a world we
6 min read
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