Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.

AI systems are translating English content for non-English queries, creating poor UX when sources don't match user markets. Here's how B2B companies can capitalize on this gap.

When it’s time for big promotions, marketing directors and their teams face a monumental task. It’s a common challenge in the industry, but few have explored in depth the opportunities AI offers to solve it. Managing large-scale campaigns means coordinating internal teams across product, legal, finance, and logistics, along with countless external agencies and collaborators. The result is a manual, error-prone, and stressful process.

Google just made a change that revealed something uncomfortable: the metrics many businesses relied on for digital marketing budget decisions were significantly inflated by automated bot traffic, not real customers. This revelation raises serious questions about data-driven decisions made in recent months and whether marketing teams were presenting artificially inflated visibility numbers as business success.

Business leaders are asking the wrong question about AI. Instead of "How will AI replace our marketing efforts?" they should ask "How do we ensure our business remains visible when AI systems decide what information to surface?" The answer lies in the same SEO fundamentals that have driven digital success for decades. AI is repeating SEO's early history with ranking volatilities, URL hallucinations, and hidden competitors – making SEO expertise more essential than ever.

Dashboards are no longer limited to displaying historical data: with the integration of artificial intelligence in Looker Studio, they evolve into strategic intelligence tools. This article explains how AI enables anomaly detection, trend forecasting, dashboard personalization, and the transformation of information into actionable decisions that enhance business agility and competitiveness.