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When values become active promises
There are signs that show you the emergency exit... And there are others that indicate that you don't have to stay where you don't feel safe. A few days ago I saw this sign in a pub bathroom and I won't deny it brought tears to my eyes. It was more than just a pretty sign: it was an active promise of protection. Honestly, thankfully I've never felt that vulnerable. I've never had to run for help. But seeing that there's a code, a key phrase, a discreet way of saying "I'm not
Camilo Ramirez
6 min read
Why Your Sales Process Fails Internationally (And How to Fix It)
Your sales process works in Chicago but fails in São Paulo. The problem isn't your product—it's assuming your culture works everywhere. Learn why sales leaders must adapt to buyer cultures instead of exporting their own, and get actionable steps to build region-specific communication guidelines.
Adam Rubenstein
3 min read
Google's New 2MB Crawl Limit: Why Less Is Actually More for Your Website
Google's new 2MB crawl limit replaces the 15MB standard. Learn what it means for your website, why it matters, and how to optimize your content strategy for better rankings.
Blas Giffuni
3 min read
Report: The "Visibility Trap" - Beware of AI Ranks for Selecting AI Tools (and maybe software and B2B services in general)
Executive Summary: This report examines a critical flaw in using Large Language Models (LLMs) as the primary engine for software procurement. Using Traq.ai as a primary case study, the sources demonstrate that AI rankings prioritize market visibility, distribution, and SEO over functional superiority and/or the usefulness of the features each product offers . Relying on an initial AI query often results in a list of "popular" tools rather than the "best" tools for a specif
Sandra Bavasso Roffo
6 min read
Samsung brings the future with “Your Companion to AI Living”
Samsung presents “Your Companion to AI Living,” a vision in which artificial intelligence does not replace people, but instead enhances human talent through hybrid teams capable of achieving extraordinary results.
Alexandra Torres
1 min read
How to Start AI Adoption When Your Team Is Already Stretched Thin
We ran a one-week experiment letting AI handle LinkedIn content strategy. The results revealed a repeatable framework for AI adoption that works when your team is already stretched thin. Learn the 6-step process we used to save multiple hours per week per person without adding chaos to existing workflows.
Blas Giffuni
4 min read
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