Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.

Sales cycles—depending on the industry—can be short or long. When they move quickly, the satisfaction is powerful and fuels the soul to keep going. But when they’re long and slow, there comes a point of deep frustration. We try to stay positive, balancing between consistent follow-up and not being too pushy. But eventually, the rubber band snaps.

Master this key skill to turn ideas into powerful visuals and content—combining your talent with the power of AI.

The AI revolution has changed SEO; keywords alone aren’t enough. AI systems like ChatGPT shape brand visibility, yet many companies ignore how AI sees them, creating blind spots competitors exploit. Success requires aligning your digital presence with AI’s understanding, focusing on topic authority and actionable insights. Navigamo and Waikay are now partners in Colombia, helping brands improve AI visibility and stay ahead. Adapt now or risk losing market share.

In this article, we explore the key differences between webinars and virtual events—two digital formats that, while related, have distinct goals, scopes, and levels of interactivity. Discover why webinars are an effective and accessible tool for generating commercial leads, and how to strategically leverage them to boost your sales funnel.

Explore the value of smart dashboards for businesses, highlighting best practices for their design and updating. It also covers how artificial intelligence, especially in tools like Looker Studio, enhances these dashboards to provide predictive analytics and facilitate strategic decision-making. Additionally, it discusses the challenges and the importance of having quality data and skilled teams to fully leverage this technology.