Dashboards are no longer limited to displaying historical data: with the integration of artificial intelligence in Looker Studio, they evolve into strategic intelligence tools. This article explains how AI enables anomaly detection, trend forecasting, dashboard personalization, and the transformation of information into actionable decisions that enhance business agility and competitiveness.

On August 20, we launched The AI Collective in Bogotá — a space where artificial intelligence is experienced in a practical, approachable, and collaborative way. Three hours of learning, open conversations, and community around a technology that promises to transform our present.

Discover how to navigate the ethical dilemmas of originality and copyright in AI-driven design. Best practices for responsible and transparent use.

Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.

The AI revolution has changed SEO; keywords alone aren’t enough. AI systems like ChatGPT shape brand visibility, yet many companies ignore how AI sees them, creating blind spots competitors exploit. Success requires aligning your digital presence with AI’s understanding, focusing on topic authority and actionable insights. Navigamo and Waikay are now partners in Colombia, helping brands improve AI visibility and stay ahead. Adapt now or risk losing market share.

AI brings us closer, helps us access more information, become more efficient, and focus more on thinking rather than performing repetitive tasks. That’s where the key lies in raising awareness and embracing this era as something that will enhance our humanity.