When it’s time for big promotions, marketing directors and their teams face a monumental task. It’s a common challenge in the industry, but few have explored in depth the opportunities AI offers to solve it. Managing large-scale campaigns means coordinating internal teams across product, legal, finance, and logistics, along with countless external agencies and collaborators. The result is a manual, error-prone, and stressful process.

Sales cycles—depending on the industry—can be short or long. When they move quickly, the satisfaction is powerful and fuels the soul to keep going. But when they’re long and slow, there comes a point of deep frustration. We try to stay positive, balancing between consistent follow-up and not being too pushy. But eventually, the rubber band snaps.

AI brings us closer, helps us access more information, become more efficient, and focus more on thinking rather than performing repetitive tasks. That’s where the key lies in raising awareness and embracing this era as something that will enhance our humanity.