From Website Projects to AI-Ready Businesses: Partnership Stories
- Ilaria Merizalde
- Jul 7
- 3 min read
When people come to us at Navigamo, they usually start with a simple request: "We need a website", or “make my website more SEO friendly.” Those are totally reasonable requests.
But as we start working together, we often realize they need something more: a clearer story, a better way to connect with their audience, or tools to help them keep up with a rapidly changing digital world.
We Start With What Matters: You
We’re not here to talk you into something you don’t need. If your website is functional and well organized, we won’t ask you to start over – perhaps just refresh and add on. But if it’s confusing, hard to find, or missing opportunities to support your customers, we’ll work with you to make it better.
It’s all about listening first, then building what makes sense for your business in the age of AI.
To figure out if your business is AI-ready, we ask:
Can people find your site?
Is the information easy to understand?
Does it support what you’re trying to do—whether that’s sales, service, or something else?
If the answer is “not quite,” we’ll help you get there.
AI-Ready Business Stories
A New Brand, A Smarter Website
One client, in the electrical safety space, came to us requesting a basic site. What they really needed was a brand. They were combining two trusted companies under one name and wanted to bring their legacy content along. We helped build their identity from the ground up, turning a simple website request into a meaningful transformation.
Later, we added an AI agent trained on their content, which is innovative in their industry. It now helps customers find answers, explore training options, and better understand complex services. We also integrated AI processes in content production to allow SMEs to get their expertise out faster than they could before.
Small Site, Big Impact
In another case, a telecommunications consultant was launching a brand from scratch. The site is small but mighty. By sticking to best practices and focusing on clarity, the site now shows up in AI-powered search results, and it’s an important asset to the company’s go-to-market efforts. This is proof that even modest digital footprints can go far when done right.
Technical Products, Tangible Results
For a manufacturer of specialized industrial components, we didn’t reinvent the wheel because the site had a solid foundation. But it needed to be easier to find and easier to use. Combined with a smart ad campaign, it immediately created ROI via high-value, high-converting leads. Here too, we launched a custom AI chatbot to instantly give customers and prospects the answers they were looking for.
We’ve Learned Along the Way
We’ve seen how AI tools, when used thoughtfully, can:
Explain complicated topics in everyday language
Offer support around the clock
Make websites easier to use and more helpful overall
But AI is not a magic fix. It needs guidance. That’s why we work side-by-side with our clients, bringing together their knowledge and our expertise to create solutions that feel useful, natural, and real.
Because let’s be honest: AI can feel overwhelming. There are so many tools, so many claims. But without a plan, it’s like jumping into a race car without knowing how to drive. Fast, yes. But also a little dangerous.
We’re here to help you steer.
Who We Work Best With
If your product or service is hard to explain but deeply valuable, or if your team has built something amazing but you’re struggling to be seen by clients, we’d love to meet you.
We’ve worked with teams like yours: engineers, consultants, linguists, manufacturers. Smart people doing important work. And we’ve helped them show up clearly and confidently in the digital world.
Let’s Figure It Out Together
The Age of AI is here. Your customers are using AI tools to find answers, compare options, and choose who to trust. If your digital presence isn’t ready, now’s the time.
