All the Gear, No Idea: Why Your AI Strategy Isn't Working
- Blas Giffuni

- 5 days ago
- 3 min read
Most leaders I talk to are already investing in AI. They've bought subscriptions, announced initiatives, and checked the "AI adoption" box on their strategic plan.
What's actually happening: they're handing out ChatGPT accounts without a roadmap. They're listening to the loudest teams instead of the most effective ones. And they're locking themselves into solutions from Microsoft, Salesforce, and other big tech companies that aren't even ready yet.
That's not future-proofing. That's expensive theater.
If you want AI to actually improve your business, you need to flip your approach.
Find the Real Squeaky Wheel
The team making the most noise about needing AI help usually isn't your best bet for solving problems. The ones who stay quiet and consistently fix issues? Those are the people who'll multiply their impact when you give them the right tools.
Your first step isn't buying technology. It's understanding where the real friction lives in your organization. Talk to the people doing the work. Ask what slows them down. Find out what they wish they could do faster or better.
The squeaky wheel gets the grease, but the quiet wheel keeps your business moving.
Make Your Best People Invincible
AI should never replace your top performers. It should make them unstoppable.
Your best team members already know what they need to work faster and smarter. Your job as a leader isn't to hand them a subscription and walk away. It's to guide priorities and let them build the solution.
This matters more than you think. When your team builds AI tools for themselves, they stay in control. They understand the process. They can adapt when things change. And they keep the competitive edge that comes from human expertise combined with machine speed.
Handing over control to a vendor means you're renting someone else's thinking. Building with your team means you're investing in yours.
Don't Get Married to a Provider
AI is moving too fast for vendor lock-in.
The big players have incredible marketing teams. They'll sell you on comprehensive platforms and integrated ecosystems. But most of those solutions aren't ready for what you actually need to do.
Here's a better approach: design the solution first, then find the best tools to build it. Different AI providers excel at different tasks. The right answer for your business probably involves multiple tools, not one platform.
Think of it like recording an album. You wouldn't use the same microphone for vocals, drums, guitars, and strings just because one manufacturer makes all of them. You'd choose the best tool for each specific sound you're trying to capture.
AI works the same way.
What Actually Works
At Navigamo, we built AI assistants for ourselves before we built them for anyone else. That taught us something important: AI adoption isn't a top-down mandate. It's a team effort that requires an entrepreneurial mindset across the organization.
You need someone leading the AI strategy. Not just championing it in meetings, but actually coordinating testing, managing experiments, and learning from failures. This person shouldn't need permission to make mistakes or the long processes to justify resources to try different approaches.
Start simple. Our highest return AI agent is called Alicia. It helps people write better content by forcing critical thinking before starting to write. No fancy features. No complex integrations. Just a focused tool that solves a real problem.
That simplicity generated immediate value. Once teams saw results, they understood AI's potential. Then we could increase complexity.
The executives who assume their teams automatically know what to do with AI are setting everyone up for frustration. Give people guidance, resources, and room to experiment.
What's at Stake
Getting married to technology when the landscape demands speed and agility will cost you.
It reduces your ability to adapt.
It limits creative problem-solving.
puts you at a competitive disadvantage against companies that stayed flexible.
The organizations winning with AI aren't the ones with the biggest budgets or the most subscriptions. They're the ones treating AI as a capability to develop, not a product to buy.
Your team already knows where they need help. They already understand your business better than any vendor. And they're already capable of building solutions if you give them the guidance and the chance.
Stop buying technology because it's available. Start building capabilities because they're necessary.
Ready to build an AI strategy that actually works for your business? Let's talk.






















