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Author's Picks


Predictive segmentation with AI: the leap from reactive to proactive marketing
Predictive segmentation with AI anticipates customer needs in real time, enabling more personalized campaigns, greater retention, and better budget utilization. It overcomes the limitations of traditional segmentation and improves key metrics such as open rates, conversions, and loyalty.
2 min read


Business processes: satisfaction and frustration
Sales cycles—depending on the industry—can be short or long. When they move quickly, the satisfaction is powerful and fuels the soul to keep going. But when they’re long and slow, there comes a point of deep frustration.
We try to stay positive, balancing between consistent follow-up and not being too pushy. But eventually, the rubber band snaps.
3 min read


AI Prompt Engineering: The Key to Boosting Your Creativity
Master this key skill to turn ideas into powerful visuals and content—combining your talent with the power of AI.
3 min read


Beyond Search Engines: Why AI Brand Visibility is the New Digital Marketing Frontier
The AI revolution has changed SEO; keywords alone aren’t enough. AI systems like ChatGPT shape brand visibility, yet many companies ignore how AI sees them, creating blind spots competitors exploit. Success requires aligning your digital presence with AI’s understanding, focusing on topic authority and actionable insights. Navigamo and Waikay are now partners in Colombia, helping brands improve AI visibility and stay ahead. Adapt now or risk losing market share.
3 min read

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