AI in video production: The new competitive wave.
- Angela Ramírez
- May 13
- 2 min read
In today's digital age, video production has become a fundamental pillar of digital marketing. With the advent of Artificial Intelligence (AI), we are witnessing a true revolution in this field.
As a graphic designer, I recognize the potential of AI in visual content creation and want to share with you how this technology not only impacts but also drives tangible results in digital marketing.
Creating personalized videos
AI enables highly personalized video creation on a massive scale.
Platforms that analyze user data to create personalized videos that resonate with specific audiences.
Tools that automatically adjust the style and tone of your video based on your target audience.
This mass customization capability is revolutionizing the way brands connect with their audiences.
Automated and efficient editing
AI has radically transformed the video editing process.
Processes such as color adjustments, adding animation effects, frame cutting, etc. are now more efficient and faster.
Thanks to the tools (software) that AI provides us, you can achieve:
Automatic identification of the best shots.
The intelligent cutting of unnecessary silences.
Color adjustment and application of effects with minimal human intervention.
Improvements in video quality
AI not only makes the process more efficient, but also significantly improves the quality of the final product.
Tools that use super-resolution to enhance low-quality videos.
Image stabilization, producing smooth and professional footage.
These improvements allow brands to produce high-quality content even on limited budgets.
Automation of repetitive tasks
AI takes care of tedious and repetitive tasks, allowing us creatives to focus on effective communication.
Tools that offer automatic transcription and subtitle generation from audio.
Automatic clip organization tools that will save you hours of manual work.
This automation not only increases efficiency, but also reduces errors.
Converting text to video
One of the most exciting innovations is AI's ability to convert text into video.
Platforms that transform articles and news into interactive videos. This technology allows brands to repurpose written content into engaging visual formats.
By converting text to video, we radically improve storytelling. You could say we're bringing words to life with high-quality, moving visuals.

AI video production allows us to:
Produce more high-quality content in less time.
Personalize videos for specific audiences at scale.
Improve visual quality even with limited resources.
Constantly innovate in formats and visual styles.
This new revolution will help you:
Increased engagement: Visual content in video format, with moving images and sound, is simply more captivating for audiences.
Better reach: Makes information more digestible for those who prefer visual and auditory learning. This inclusion ensures that your content reaches as many people as possible.
SEO Benefits: Search engines love video content. Incorporating it not only makes your website more attractive to visitors but also to Google and other search engines.