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Business processes: satisfaction and frustration
Sales cycles—depending on the industry—can be short or long. When they move quickly, the satisfaction is powerful and fuels the soul to keep going. But when they’re long and slow, there comes a point of deep frustration.
We try to stay positive, balancing between consistent follow-up and not being too pushy. But eventually, the rubber band snaps.
Kelly Ballesteros
3 min read


We are still human in this age of AI
AI brings us closer, helps us access more information, become more efficient, and focus more on thinking rather than performing repetitive tasks. That’s where the key lies in raising awareness and embracing this era as something that will enhance our humanity.
Kelly Ballesteros
4 min read

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