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Why Your SEO Strategy Needs an AI Makeover (Before It's Too Late)
Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.
Blas Giffuni
4 min read


AI-powered Dashboards in Looker Studio: From Visualization to Strategic Intelligence
Dashboards are no longer limited to displaying historical data: with the integration of artificial intelligence in Looker Studio, they evolve into strategic intelligence tools. This article explains how AI enables anomaly detection, trend forecasting, dashboard personalization, and the transformation of information into actionable decisions that enhance business agility and competitiveness.
Alexandra Torres
2 min read


Business processes: satisfaction and frustration
Sales cycles—depending on the industry—can be short or long. When they move quickly, the satisfaction is powerful and fuels the soul to keep going. But when they’re long and slow, there comes a point of deep frustration.
We try to stay positive, balancing between consistent follow-up and not being too pushy. But eventually, the rubber band snaps.
Kelly Ballesteros
3 min read

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