Blas Giffuni

Writer

Profile

Join date: Jun 5, 2024

About

Blas Giffuni has spent nearly two decades helping businesses get found and grow online. He started in sales, then used SEO to drive real revenue for his own flower shop, Bamboo. That hands-on experience shaped a career spanning Fortune 500s, SaaS, eCommerce, manufacturing, and travel.

Today, he leads Navigamo's North America team, helping companies turn SEO, AI, and digital strategy into measurable growth. He's also an international speaker on SEO, AI, and global website strategy.

Off the clock: guitar, photography, and woodworking.

Posts (15)

Jun 5, 2026 ∙ 6 min

I Asked Gemini About Luis Díaz and Colombian Football. It Gaslighted Itself. Here's What That Means for SEO and GEO.

A simple question about Colombian football players broke Google's AI Mode. Gemini hallucinated, contradicted itself, and named its own failure: Hallucination by Gaslight. Here's what that means for SEO and GEO.

100

Apr 29, 2026 ∙ 9 min

How to Become Visible in AI Search: What Google's Public Liaison for Search Told Us and What He Left Out

Can't we just get ChatGPT to mass-produce content? Google's Public Liaison for Search just confirmed what we've told clients for years: bulk AI content is commodity content. And commodity content is dying in AI search.

Mar 13, 2026 ∙ 4 min

What Changes from SEO to AIO?

Google still dominates search and grew in early 2026. Learn what actually needs to change from SEO to AIO and why EEAT matters more than ever for AI visibility.