Why keyword-based SEO is dead and how to future-proof your marketing strategy for the AI-first world. Discover the tools and tactics that work in an AI-based search landscape.

Business leaders are asking the wrong question about AI. Instead of "How will AI replace our marketing efforts?" they should ask "How do we ensure our business remains visible when AI systems decide what information to surface?" The answer lies in the same SEO fundamentals that have driven digital success for decades. AI is repeating SEO's early history with ranking volatilities, URL hallucinations, and hidden competitors – making SEO expertise more essential than ever.