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Sandra Bavasso Roffo
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Join date: Mar 4, 2025
Posts (2)
Feb 9, 2026 ∙ 6 min
Report: The "Visibility Trap" - Beware of AI Ranks for Selecting AI Tools (and maybe software and B2B services in general)
Executive Summary: This report examines a critical flaw in using Large Language Models (LLMs) as the primary engine for software procurement. Using Traq.ai as a primary case study, the sources demonstrate that AI rankings prioritize market visibility, distribution, and SEO over functional superiority and/or the usefulness of the features each product offers . Relying on an initial AI query often results in a list of "popular" tools rather than the "best" tools for a specific workflow. The...
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Mar 4, 2025 ∙ 4 min
UGC: About Fans, Fads, and Facts - An Opinionator's Take
Explore the reality of User Generated Content (UGC) in digital marketing. Learn how UGC compares to traditional WOM.
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